Onboarding & play
Find friction in tutorials, controls, matchmaking and the flow of a play session.
Gaming research
Understand what keeps players playing.
Player research for mobile strategy, base-building and social games. Connect gameplay, progression and community feedback to product decisions.
← All research sectors
RECRUIT AROUND RELEVANT EXPERIENCE
New, active, returning or lapsed players
Scope by title, device, play recency, progression, clan activity and purchase behaviour. Confirm eligibility through a study-specific screener.
Questions that move your research forward
From experience to evidence.
Progression & balance
Explore upgrade pacing, difficulty, rewards and perceptions of fair play.
Clans & competition
Understand teamwork, clan participation, competitive play and social motivations.
Events & new features
Test concepts, seasonal content and reactions to updates before wider rollout.
Purchases & value
Explore spending choices, offer appeal and the value of passes or in-game items.
Retention & return
Learn why players stay, stop or return, and what could improve their experience.
PLAYER SURVEYS / CONCEPT TESTING / POST-UPDATE FEEDBACK
Start a project
Tell us what you need to learn.
Share your target audience, markets, sample requirements, interview length and timeline. We will shape the sourcing approach, method and delivery plan around your brief.