Discovery & consideration
Explore how shoppers find products, build shortlists and compare alternatives.
Retail & e-commerce research
Follow the path from browse to buy.
Research for brands, retailers and online marketplaces. Understand how shoppers discover, compare, purchase and experience products.
← All research sectors
RECRUIT AROUND RELEVANT EXPERIENCE
Recent shoppers, category buyers and lapsed customers
Scope by purchase recency, category use, shopping channel, brand consideration and household buying responsibility. Agree the purchase evidence needed for the study.
Questions that move your research forward
From experience to evidence.
Products & assortment
Test new ideas, product ranges, packs and the attributes that influence choice.
Price & promotion
Understand deal perceptions, promotional messages and the value shoppers expect.
Shopping & checkout
Identify friction across search, product pages, stores, baskets and payment.
Delivery & returns
Explore fulfilment, packaging, returns and the service moments that shape confidence.
Repeat purchase & loyalty
Learn why shoppers return, switch brands or abandon a retailer after a purchase.
SHOPPER SURVEYS / CONCEPT & PACK TESTING / JOURNEY RESEARCH
Start a project
Tell us what you need to learn.
Share your target audience, markets, sample requirements, interview length and timeline. We will shape the sourcing approach, method and delivery plan around your brief.